Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Cherryland to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Cherryland, the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Cherryland to hone in on specific customers in real time where in Cherryland they currently are with relevant search results in google business map listing and customized messaging.
7 Steps to Measure the Success of Your Local SEO Campaign
Local or area search optimization has become a necessary part of a company's plan to expand their business and compete with neighboring businesses. More often than not a customer will go online to search for a product or business instead of using more traditional directories. It is easier, faster and provides more information. With a few keystrokes you get information about a specific company, products and services it provides, reviews of their products and services, store location and a map with directions to get there.
When customers search online for a business or information, they usually decide which business to patronize based on location. Local search optimization helps customers narrow their search to what is accessible in their area. Enter a location--city, state, or zip code--and the type of information or product you are looking for and you will get a map with businesses in your area. It is obvious how optimizing for your area becomes important in competing with neighboring businesses and to your success. If your site is not listed on the first few pages when a customer is searching for your product, there is little chance they will find you.
Use your keywords and location liberally, but naturally, in your content throughout your website. This makes it easy for search engines to associate your pages with a specific area.
Be involved with your community as much as possible. Doing so will increase your visibility and grow your brand name. You can do this by supporting local charitable groups, fundraising and other community activities. You might even get some local press coverage which will highlight your presence and relevance to the community.
This is not a complete list of local optimization strategies, but they are important strategies. If you make these a part of your advertising and marketing campaign, you will quickly increase your traffic and prominence in your targeted area.
Guide for Local SEO for Small Businesses
Create Local Business Profiles
Make it easier for searchers and visitors to find you by establishing a presence on popular review sites for your industry such as Google+, Yelp and Yellow Pages. Each local profile you create acts like another “platform” for local visitors to land on. It’s an incredible opportunity to improve local SEO and demonstrate social proof, which will help drive people back to your website. Make sure to provide a positive user experience so that the review ratings left behind on these platforms are in your favour and attract even more visitors to your business.
3 Tips for Better Local SEO Rankings
Optimize Title Tags With Local Keyword
To help specific pages rank locally, optimize your title tags with the local keyword. For example, your title tag could be "roof repair Orange County" This signals to search engines that this page is directly tied to Orange County, and will thus be more likely to show up in searches from your geographic area and explicit searches for the local term. Make sure that you only use a geo in which you have a GMB listing. If you are running a service business you may add an area-served page for even more exposure e.g. in a certain radius or in specific neighborhoods, municipalities, incorporated ares, towns and cities.