Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Lancaster PA to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Lancaster PA, the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Lancaster PA to hone in on specific customers in real time where in Lancaster PA they currently are with relevant search results in google business map listing and customized messaging.
8 Local Ranking Factors For Local SEO
Great success comes to those who use local business SEO properly, there are many who fall prey to several common mistakes. The following are common mistakes made with local SEO:
Inconsistent, inaccurate information
Do not get stuck on the same keywords
Keywords are critical in local SEO; essentially, they are the foundation. So do your keyword research. However, using too specific of keywords and the same few every time will not help when every individual thinks differently and will search with a different set of keywords nearly every time. You need a balance of a variety of keywords that are simple and applicable to your company, and also local specific keywords that match the target audience of your different campaigns. Who you are reaching out to a potential customer in California will be different from someone in Boston.
Local SEO is essential to your business, so take care not to make these common mistakes.
How Local SEO Saves Money While Reaching Targets
What is Geo-Conquesting and how to apply it
While you use geo-fencing to establish virtual parameters for where your content is visible and triggers an action when consumers are within that specified area. Geo-conquesting, as the name might suggest, is a means of attracting customers away from your competition and toward your brand instead when they are in a specified geographic area.
When your target consumer shops within your area, and at a competing brand, you can serve up timely ads that attempt to draw them away from the competition. For example, let's say you operate a auto repair and oil change shop. You can establish geo-fencing for a specific region, and use geo-conquesting to capture GPS data of customers in the area visiting a rival mechanic shop, and send them timely offers for services such as a coupon that gives them a better deal on an oil change.
3 Reasons Local SEO Benefits Small Businesses
Create Local Business Profiles
Make it easier for searchers and visitors to find you by establishing a presence on popular review sites for your industry such as Google+, Yelp and Yellow Pages. Each local profile you create acts like another “platform” for local visitors to land on. It’s an incredible opportunity to improve local SEO and demonstrate social proof, which will help drive people back to your website. Make sure to provide a positive user experience so that the review ratings left behind on these platforms are in your favour and attract even more visitors to your business.