Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Lakewood OH to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Lakewood OH, the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Lakewood OH to hone in on specific customers in real time where in Lakewood OH they currently are with relevant search results in google business map listing and customized messaging.
7 Steps to Measure the Success of Your Local SEO Campaign
Insert Keywords Across Multiple Listings
Making your brand visible through a variety of local listings is important to local SEO. Insert your local keywords into unique descriptions across multiple listings, make sure that your photos are current, and always include your GMB business category. Once you compile a list, promote it: Reviews and social proof are essential not only to boost rankings but also to encourage viewers to take action.
Succeed In Your Market By Using Local SEO Strategy
Offer A Google Virtual Tour
A new tool for businesses concerned with local SEO is Google Virtual Tour. You can now add a 3-D photo tour of your business to your Google profile, which will show up in searches on Google maps. Search results with photos are not only twice as likely to generate interest but Google gives preferential treatment to any profile that has added this feature through its search algorithms.
How Can Local SEO Increase Sales In Your Local Business?
Claim And Optimize Your Google My Business Profile
One of the simplest things you can do to improve your local SEO is claiming your Google My Business profile. This is a business listing that shows up for local searches. You need to have a physical location and street address (not a P.O. box) to set up or claim a listing. Optimizing this profile with category, contact information, images and business hours gives a big boost in local search. Make sure that you check all categories that correspond to your business for increased exposure. Most business owners fall into the trap just to check one category.