Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Appleton to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Appleton , the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Appleton to hone in on specific customers in real time where in Appleton they currently are with relevant search results in google business map listing and customized messaging.
Enjoy Success With Local SEO Marketing Practices
Why Not Let Google Maps Do The Heavy Lifting For You?
Not only does a highly ranked Google Maps listing get 10x or more the amount of traffic as paid ads and organic search results, but it converts for you.
...IF you do it just right.
What's just right?
Start with a highly optimized listing...then go out and build hundreds of matching listings on other third party sites...
...work hard to get all of your website factors dialed in...all to create trust with Google...that your listing is worthy of being on Page 1.
Then, month after month, you have to work to keep it there.
Five Common Mistakes When It Comes To Local SEO
What is Geo-Conquesting and how to apply it
While you use geo-fencing to establish virtual parameters for where your content is visible and triggers an action when consumers are within that specified area. Geo-conquesting, as the name might suggest, is a means of attracting customers away from your competition and toward your brand instead when they are in a specified geographic area.
When your target consumer shops within your area, and at a competing brand, you can serve up timely ads that attempt to draw them away from the competition. For example, let's say you operate a auto repair and oil change shop. You can establish geo-fencing for a specific region, and use geo-conquesting to capture GPS data of customers in the area visiting a rival mechanic shop, and send them timely offers for services such as a coupon that gives them a better deal on an oil change.
Getting Local SEO For Your Company
Prioritize Reputation Management
Businesses must be proactive about their online reputation management to optimize local SEO. There are several tool options you can use to track, manage and proactively garner reviews, but the focus should definitely be on reviews on the Google My Business page. Google’s noted that high-quality reviews improve business visibility, clearly indicating the importance of local rankings.