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Why Small Business SEO is Key in Your Local Marketing in California:

 

Local business SEO has become a necessary part of a company’s plan to expand their business and compete with neighboring businesses. More often than not a customer will go online to search for a product or business instead of using more traditional directories. It is easier, faster, filtered down to relevant search results according to his current location and provides more information. With a few keystrokes you get information about a specific company in your radius, products and services it provides, reviews of their products and services, store location , areas served and a map with directions to get there.

When customers search online for a business or information, they usually decide which business to patronize based on location. Local search engine optimization helps customers narrow their search to what is accessible in their area such as California.

  1. Enter a location – city, state, or zip code – and the type of information or product you are looking for and you will get a map with businesses in your area. It is obvious how optimizing for your area in California becomes important in competing with neighboring businesses and to your success. If your site is not listed on the first few pages or in the google-map 3 pack when a customer is searching in┬áCalifornia for your product, there is little chance they will find you.
  2. Use your keywords and location liberally, but naturally, in your content throughout your website. This makes it easy for search engines to associate your pages with a specific area.
  3. Be involved with your community as much as possible. Doing so will increase your visibility, grow your brand name and improve SEO. You can do this by supporting local charitable groups, fundraising and other community activities. You might even get some local press coverage, local seo citations which will highlight your presence and relevance to the community.
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Five Common Mistakes When It Comes To Local SEO

Insert Keywords Across Multiple Listings


Making your brand visible through a variety of local listings is important to local SEO. Insert your local keywords into unique descriptions across multiple listings, make sure that your photos are current, and always include your GMB business category. Once you compile a list, promote it: Reviews and social proof are essential not only to boost rankings but also to encourage viewers to take action.

Getting Right to the Customers Doorstep Through Local SEO

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This is not a complete local seo checklist of local optimization strategies, but they are important strategies. If you make local seo marketing a part of your advertising and marketing campaign and learn how to improve seo for website, you will quickly increase your traffic and prominence in your targeted area in California.

Local SEO Why Is It Important For Your Website?

 


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Local map listing and local search SEO are really important aspects of small business marketing in today’s world

Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in California to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.

How to list business on Google Maps

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When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in California, the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in California to hone in on specific customers in real time where in California they currently are with relevant search results in google business map listing and customized messaging.

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Local SEO Keeps Your Business Relevant in Your Community

Local or area search optimization has become a necessary part of a company's plan to expand their business and compete with neighboring businesses. More often than not a customer will go online to search for a product or business instead of using more traditional directories. It is easier, faster and provides more information. With a few keystrokes you get information about a specific company, products and services it provides, reviews of their products and services, store location and a map with directions to get there.

When customers search online for a business or information, they usually decide which business to patronize based on location. Local search optimization helps customers narrow their search to what is accessible in their area. Enter a location--city, state, or zip code--and the type of information or product you are looking for and you will get a map with businesses in your area. It is obvious how optimizing for your area becomes important in competing with neighboring businesses and to your success. If your site is not listed on the first few pages when a customer is searching for your product, there is little chance they will find you.

Use your keywords and location liberally, but naturally, in your content throughout your website. This makes it easy for search engines to associate your pages with a specific area.

Be involved with your community as much as possible. Doing so will increase your visibility and grow your brand name. You can do this by supporting local charitable groups, fundraising and other community activities. You might even get some local press coverage which will highlight your presence and relevance to the community.

This is not a complete list of local optimization strategies, but they are important strategies. If you make these a part of your advertising and marketing campaign, you will quickly increase your traffic and prominence in your targeted area.

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What Is Local SEO and Its Benefits?

B2B Marketers Need To Address Customer Needs


Most B2B buyers don't start by searching for your brand, product or service. And if they are, they're already finding you. They use search phrases that are problem- or need-oriented. Brainstorm with your customer-facing colleagues about common questions and information requests. Identify three to five key customer pain points you help solve and organize your navigation and content around those.

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Local SEO Keeps Your Business Relevant in Your Community

Improve Internal Linking Structure


Most local businesses have poor website architecture, often with important pages only being linked to from the main navigation or footer. Add internal links where relevant from within your pages' content, including blog posts, informational pages and key service pages. We consistently see lifts in rankings - maps and organic - after improving websites' internal linking structure. Both rankings are generated by different algorithms!

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What Is Local SEO and Its Benefits?


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