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Why Small Business SEO is Key in Your Local Marketing in Utah:

 

Local business SEO has become a necessary part of a company’s plan to expand their business and compete with neighboring businesses. More often than not a customer will go online to search for a product or business instead of using more traditional directories. It is easier, faster, filtered down to relevant search results according to his current location and provides more information. With a few keystrokes you get information about a specific company in your radius, products and services it provides, reviews of their products and services, store location , areas served and a map with directions to get there.

When customers search online for a business or information, they usually decide which business to patronize based on location. Local search engine optimization helps customers narrow their search to what is accessible in their area such as Utah.

  1. Enter a location – city, state, or zip code – and the type of information or product you are looking for and you will get a map with businesses in your area. It is obvious how optimizing for your area in Utah becomes important in competing with neighboring businesses and to your success. If your site is not listed on the first few pages or in the google-map 3 pack when a customer is searching inĀ Utah for your product, there is little chance they will find you.
  2. Use your keywords and location liberally, but naturally, in your content throughout your website. This makes it easy for search engines to associate your pages with a specific area.
  3. Be involved with your community as much as possible. Doing so will increase your visibility, grow your brand name and improve SEO. You can do this by supporting local charitable groups, fundraising and other community activities. You might even get some local press coverage, local seo citations which will highlight your presence and relevance to the community.
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Local Search Engine Optimization - What You Need to Know

Claim And Optimize Your Google My Business Profile


One of the simplest things you can do to improve your local SEO is claiming your Google My Business profile. This is a business listing that shows up for local searches. You need to have a physical location and street address (not a P.O. box) to set up or claim a listing. Optimizing this profile with category, contact information, images and business hours gives a big boost in local search. Make sure that you check all categories that correspond to your business for increased exposure. Most business owners fall into the trap just to check one category.

Enjoy Success With Local SEO Marketing Practices

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This is not a complete local seo checklist of local optimization strategies, but they are important strategies. If you make local seo marketing a part of your advertising and marketing campaign and learn how to improve seo for website, you will quickly increase your traffic and prominence in your targeted area in Utah.

Local SEO Why Is It Important For Your Website?

 


Real Estate SEO Expert Utah

Local map listing and local search SEO are really important aspects of small business marketing in today’s world

Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Utah to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.

How to list business on Google Maps

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When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Utah, the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Utah to hone in on specific customers in real time where in Utah they currently are with relevant search results in google business map listing and customized messaging.

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Getting Local SEO For Your Company

Multi-Local Brands Should Build Hyper-Localized Content


For multi-location businesses, focus on developing hyper-local content. Many brands have the same location page content for all locations. Instead, make every location page unique. Don't just find and replace the city name. Do some research. Make it useful, relevant and engaging to each location's neighborhood. Important to focus on geo here, not on niche!

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Succeed In Your Market By Using Local SEO Strategy

What is Geo-Fencing?


Geo-fencing is used to establish a virtual perimeter for your advertising, marketing, and Pay Per Call efforts. With most distribution partners you can use a map to set exact pin locations that establish where you'd like your ads to appear, and areas you don't want to waste ad spend on trying to capture customers. With geo-fencing you can serve the right content to the right consumers when they are within your specified geo-graphic area, delivering timely content that captures their attention when they are shopping and/or in the mood to buy.

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Increase Visibility And Reach Of Your Website In Your Services Area By Local SEO

Insert Keywords Across Multiple Listings


Making your brand visible through a variety of local listings is important to local SEO. Insert your local keywords into unique descriptions across multiple listings, make sure that your photos are current, and always include your GMB business category. Once you compile a list, promote it: Reviews and social proof are essential not only to boost rankings but also to encourage viewers to take action.

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Local SEO Keeps Your Business Relevant in Your Community


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Excel Performance Media Local

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