Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Passaic to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Passaic, the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Passaic to hone in on specific customers in real time where in Passaic they currently are with relevant search results in google business map listing and customized messaging.
Why Do Local SEO? To Get More Visibility, More Leads and More Business!
Claim And Optimize Your Google My Business Profile
One of the simplest things you can do to improve your local SEO is claiming your Google My Business profile. This is a business listing that shows up for local searches. You need to have a physical location and street address (not a P.O. box) to set up or claim a listing. Optimizing this profile with category, contact information, images and business hours gives a big boost in local search. Make sure that you check all categories that correspond to your business for increased exposure. Most business owners fall into the trap just to check one category.
How Local SEO Saves Money While Reaching Targets
Optimize Title Tags With Local Keyword
To help specific pages rank locally, optimize your title tags with the local keyword. For example, your title tag could be "roof repair Orange County" This signals to search engines that this page is directly tied to Orange County, and will thus be more likely to show up in searches from your geographic area and explicit searches for the local term. Make sure that you only use a geo in which you have a GMB listing. If you are running a service business you may add an area-served page for even more exposure e.g. in a certain radius or in specific neighborhoods, municipalities, incorporated ares, towns and cities.
Why Do Local SEO? To Get More Visibility, More Leads and More Business!
Get Local Coverage
The best way to improve your SEO is to appear in major publications e.g. press releases since these are indexed high on Google. If you'd like to improve your local SEO, target top local publications and news outlets for coverage and create and foster relationships with local journalists who will cover your news on an ongoing business. Once you get that coverage, you'll notice these links will help improve your local SEO immensely.
