Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in West Hollywood to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in West Hollywood, the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in West Hollywood to hone in on specific customers in real time where in West Hollywood they currently are with relevant search results in google business map listing and customized messaging.
Getting Local SEO For Your Company
Optimize Title Tags With Local Keyword
To help specific pages rank locally, optimize your title tags with the local keyword. For example, your title tag could be "roof repair Orange County" This signals to search engines that this page is directly tied to Orange County, and will thus be more likely to show up in searches from your geographic area and explicit searches for the local term. Make sure that you only use a geo in which you have a GMB listing. If you are running a service business you may add an area-served page for even more exposure e.g. in a certain radius or in specific neighborhoods, municipalities, incorporated ares, towns and cities.
Local SEO Keeps Your Business Relevant in Your Community
What is Geo-Conquesting and how to apply it
While you use geo-fencing to establish virtual parameters for where your content is visible and triggers an action when consumers are within that specified area. Geo-conquesting, as the name might suggest, is a means of attracting customers away from your competition and toward your brand instead when they are in a specified geographic area.
When your target consumer shops within your area, and at a competing brand, you can serve up timely ads that attempt to draw them away from the competition. For example, let's say you operate a auto repair and oil change shop. You can establish geo-fencing for a specific region, and use geo-conquesting to capture GPS data of customers in the area visiting a rival mechanic shop, and send them timely offers for services such as a coupon that gives them a better deal on an oil change.
Guide for Local SEO for Small Businesses
Prioritize Reputation Management
Businesses must be proactive about their online reputation management to optimize local SEO. There are several tool options you can use to track, manage and proactively garner reviews, but the focus should definitely be on reviews on the Google My Business page. Google’s noted that high-quality reviews improve business visibility, clearly indicating the importance of local rankings.