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Local map listing and local search SEO are really important aspects of small business marketing in today’s world

Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Lexington-Fayette to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.

How to list business on Google Maps

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When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Lexington-Fayette, the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Lexington-Fayette to hone in on specific customers in real time where in Lexington-Fayette they currently are with relevant search results in google business map listing and customized messaging.

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The Importance Of Local SEO For Your Website

What is Geo-Conquesting and how to apply it


While you use geo-fencing to establish virtual parameters for where your content is visible and triggers an action when consumers are within that specified area. Geo-conquesting, as the name might suggest, is a means of attracting customers away from your competition and toward your brand instead when they are in a specified geographic area.

When your target consumer shops within your area, and at a competing brand, you can serve up timely ads that attempt to draw them away from the competition. For example, let's say you operate a auto repair and oil change shop. You can establish geo-fencing for a specific region, and use geo-conquesting to capture GPS data of customers in the area visiting a rival mechanic shop, and send them timely offers for services such as a coupon that gives them a better deal on an oil change.

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Why Do Local SEO? To Get More Visibility, More Leads and More Business!

Be As Authentic As Possible


It's crucial to be as authentic as possible when listing your business on sites like Google, Bing or Yelp. Fill in and regularly update your business's description and upload photos in exif format that are current and high quality. But remember that images that appear photoshopped can hurt your SEO ranking. If anyone reviews your business, positively or negatively, you should respond with constructive feedback.

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How Your Physical Business Can Benefit From Local SEO

Claim And Optimize Your Google My Business Profile


One of the simplest things you can do to improve your local SEO is claiming your Google My Business profile. This is a business listing that shows up for local searches. You need to have a physical location and street address (not a P.O. box) to set up or claim a listing. Optimizing this profile with category, contact information, images and business hours gives a big boost in local search. Make sure that you check all categories that correspond to your business for increased exposure. Most business owners fall into the trap just to check one category.

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Local Search Engine Optimization - What You Need to Know


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