Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Longmont to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Longmont , the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Longmont to hone in on specific customers in real time where in Longmont they currently are with relevant search results in google business map listing and customized messaging.
7 Steps to Measure the Success of Your Local SEO Campaign
What is Geo-Fencing?
Geo-fencing is used to establish a virtual perimeter for your advertising, marketing, and Pay Per Call efforts. With most distribution partners you can use a map to set exact pin locations that establish where you'd like your ads to appear, and areas you don't want to waste ad spend on trying to capture customers. With geo-fencing you can serve the right content to the right consumers when they are within your specified geo-graphic area, delivering timely content that captures their attention when they are shopping and/or in the mood to buy.
Getting Right to the Customers Doorstep Through Local SEO
Claim And Optimize Your Google My Business Profile
One of the simplest things you can do to improve your local SEO is claiming your Google My Business profile. This is a business listing that shows up for local searches. You need to have a physical location and street address (not a P.O. box) to set up or claim a listing. Optimizing this profile with category, contact information, images and business hours gives a big boost in local search. Make sure that you check all categories that correspond to your business for increased exposure. Most business owners fall into the trap just to check one category.
Local SEO Keeps Your Business Relevant in Your Community
Be As Authentic As Possible
It's crucial to be as authentic as possible when listing your business on sites like Google, Bing or Yelp. Fill in and regularly update your business's description and upload photos in exif format that are current and high quality. But remember that images that appear photoshopped can hurt your SEO ranking. If anyone reviews your business, positively or negatively, you should respond with constructive feedback.
