Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Berkeley to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Berkeley, the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Berkeley to hone in on specific customers in real time where in Berkeley they currently are with relevant search results in google business map listing and customized messaging.
Getting Right to the Customers Doorstep Through Local SEO
Improve Internal Linking Structure
Most local businesses have poor website architecture, often with important pages only being linked to from the main navigation or footer. Add internal links where relevant from within your pages' content, including blog posts, informational pages and key service pages. We consistently see lifts in rankings - maps and organic - after improving websites' internal linking structure. Both rankings are generated by different algorithms!
Five Common Mistakes In Local SEO
Get Local Coverage
The best way to improve your SEO is to appear in major publications e.g. press releases since these are indexed high on Google. If you'd like to improve your local SEO, target top local publications and news outlets for coverage and create and foster relationships with local journalists who will cover your news on an ongoing business. Once you get that coverage, you'll notice these links will help improve your local SEO immensely.
7 Steps to Measure the Success of Your Local SEO Campaign
Be As Authentic As Possible
It's crucial to be as authentic as possible when listing your business on sites like Google, Bing or Yelp. Fill in and regularly update your business's description and upload photos in exif format that are current and high quality. But remember that images that appear photoshopped can hurt your SEO ranking. If anyone reviews your business, positively or negatively, you should respond with constructive feedback.