Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Bethlehem to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Bethlehem , the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Bethlehem to hone in on specific customers in real time where in Bethlehem they currently are with relevant search results in google business map listing and customized messaging.
Five Common Mistakes When It Comes To Local SEO
Claim And Optimize Your Google My Business Profile
One of the simplest things you can do to improve your local SEO is claiming your Google My Business profile. This is a business listing that shows up for local searches. You need to have a physical location and street address (not a P.O. box) to set up or claim a listing. Optimizing this profile with category, contact information, images and business hours gives a big boost in local search. Make sure that you check all categories that correspond to your business for increased exposure. Most business owners fall into the trap just to check one category.
Why Do Local SEO? To Get More Visibility, More Leads and More Business!
Do you know what local search engine optimization entails? Do you know why you need it? What about the benefits? Local search engine optimization services are overflowing with valuable benefits that your business can enjoy when marketing online. We have put a few of the benefits down for you below so you can see how making use of local search engine optimization knowledge can help boost your brand visibility and increase your website traffic moving forward.
The first benefit you will find is that you get to reach your local audience. If you are marketing online and you aren't focused on your offline marketing efforts, then you probably aren't reaching your local clients. In order to do so, you want to include local search engine optimization activities into your marketing campaign, so that local clients can find the services or product you provide, enabling them to choose your company over going further afield and choosing a national or even an international company.
With local search engine optimization, one of the benefits is that if you introduce mobile friendly responsive websites and searches your chances of success are increased even more. Educate yourself in local SEO so that you're assured to reach your audience, e boost your brand and increase your website visibility and traffic accordingly now and moving forward.
Local SEO - Why It's Necessary
Manage Citations Effectively
After you claim your Google My Business, Yelp, Bing Places and other listings, claim your business with data giants like Infogroup, Acxiom, Neustar Localeze and Factual. Make sure your name, address and phone number are correct. They are the main data providers for a large swath of online business information. If your information is not accurate with them, the incorrect information could trickle out into other citations.