Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Wilmington DE to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Wilmington DE, the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Wilmington DE to hone in on specific customers in real time where in Wilmington DE they currently are with relevant search results in google business map listing and customized messaging.
The Importance Of Quality Directory Listings For Local SEO
Create Local Business Profiles
Make it easier for searchers and visitors to find you by establishing a presence on popular review sites for your industry such as Google+, Yelp and Yellow Pages. Each local profile you create acts like another “platform” for local visitors to land on. It’s an incredible opportunity to improve local SEO and demonstrate social proof, which will help drive people back to your website. Make sure to provide a positive user experience so that the review ratings left behind on these platforms are in your favour and attract even more visitors to your business.
How Small Businesses Can Take Advantage Of Local SEO
Offer A Google Virtual Tour
A new tool for businesses concerned with local SEO is Google Virtual Tour. You can now add a 3-D photo tour of your business to your Google profile, which will show up in searches on Google maps. Search results with photos are not only twice as likely to generate interest but Google gives preferential treatment to any profile that has added this feature through its search algorithms.
Five Common Mistakes In Local SEO
Associate Your Business With An Area
Start with Google Maps and finish with your website, citations and local listings. Make sure (without being spammy) to make it clear to search engines the area that your business wishes to dominate, and the full extent of your service area. This isn't a simple answer, but it is the one that will work. Simple doesn't get you ranking: quality, integrity, comprehensive hard work that makes sense does.