Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Olathe to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Olathe , the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Olathe to hone in on specific customers in real time where in Olathe they currently are with relevant search results in google business map listing and customized messaging.
3 Reasons Local SEO Benefits Small Businesses
Offer A Google Virtual Tour
A new tool for businesses concerned with local SEO is Google Virtual Tour. You can now add a 3-D photo tour of your business to your Google profile, which will show up in searches on Google maps. Search results with photos are not only twice as likely to generate interest but Google gives preferential treatment to any profile that has added this feature through its search algorithms.
The Importance Of Local SEO For Your Website
Improve Internal Linking Structure
Most local businesses have poor website architecture, often with important pages only being linked to from the main navigation or footer. Add internal links where relevant from within your pages' content, including blog posts, informational pages and key service pages. We consistently see lifts in rankings - maps and organic - after improving websites' internal linking structure. Both rankings are generated by different algorithms!
The Importance Of Quality Directory Listings For Local SEO
Get New, High-Quality Backlinks
The quantity and quality of links directed to your website have an increasingly impactful effect on its local search engine rankings. Consider giving a presentation to business students at a local university, lead a discussion at regional business organization meetings or publish an article online, publish a press release, and use those opportunities to have the associated organizations link to your company’s website.