Local Marketing Strategy Colorado | Excel Performance Media Local

Why Small Business SEO is Key in Your Local Marketing in Colorado:

Local business SEO has become a necessary part of a company’s plan to expand their business and compete with neighboring businesses. More often than not a customer will go online to search for a product or business instead of using more traditional directories. It is easier, faster, filtered down to relevant search results according to his current location and provides more information. With a few keystrokes you get information about a specific company in your radius, products and services it provides, reviews of their products and services, store location , areas served and a map with directions to get there.

When customers search online for a business or information, they usually decide which business to patronize based on location. Local search engine optimization helps customers narrow their search to what is accessible in their area such as Colorado.

Enter a location – city, state, or zip code – and the type of information or product you are looking for and you will get a map with businesses in your area. It is obvious how optimizing for your area in Colorado becomes important in competing with neighboring businesses and to your success. If your site is not listed on the first few pages or in the google-map 3 pack when a customer is searching in Colorado for your product, there is little chance they will find you.

Use your keywords and location liberally, but naturally, in your content throughout your website. This makes it easy for search engines to associate your pages with a specific area.

Be involved with your community as much as possible. Doing so will increase your visibility, grow your brand name and improve SEO. You can do this by supporting local charitable groups, fundraising and other community activities. You might even get some local press coverage, local seo citations which will highlight your presence and relevance to the community.

8 Local Ranking Factors For Local SEO

Why Not Let Google Maps Do The Heavy Lifting For You?

Not only does a highly ranked Google Maps listing get 10x or more the amount of traffic as paid ads and organic search results, but it converts for you.

...IF you do it just right.

What's just right?

Start with a highly optimized listing...then go out and build hundreds of matching listings on other third party sites...

...work hard to get all of your website factors dialed in...all to create trust with Google...that your listing is worthy of being on Page 1.

Then, month after month, you have to work to keep it there.

Five Common Mistakes In Local SEO

This is not a complete local seo checklist of local optimization strategies, but they are important strategies. If you make local seo marketing a part of your advertising and marketing campaign and learn how to improve seo for website, you will quickly increase your traffic and prominence in your targeted area in Colorado.

Local map listing and local search SEO are really important aspects of small business marketing in today’s world

Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Colorado to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.

How to list business on Google Maps

When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Colorado, the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Colorado to hone in on specific customers in real time where in Colorado they currently are with relevant search results in google business map listing and customized messaging.

Local SEO Keeps Your Business Relevant in Your Community

Don't Ignore The Little Details

It can be easy to overlook small details when posting a blog or uploading a new image, but crossing your T's and dotting your I's can make all the difference. HTML elements such as meta description tags and titles are just as critical as the image or content itself. These are the details included in search results, so it's essential that the verbiage is concise and relevant to the local market.

the ultimate small business marketing book

Enjoy Success With Local SEO Marketing Practices

Great success comes to those who use local business SEO properly, there are many who fall prey to several common mistakes. The following are common mistakes made with local SEO:

Inconsistent, inaccurate information

Do not get stuck on the same keywords

Keywords are critical in local SEO; essentially, they are the foundation. So do your keyword research. However, using too specific of keywords and the same few every time will not help when every individual thinks differently and will search with a different set of keywords nearly every time. You need a balance of a variety of keywords that are simple and applicable to your company, and also local specific keywords that match the target audience of your different campaigns. Who you are reaching out to a potential customer in California will be different from someone in Boston.

Local SEO is essential to your business, so take care not to make these common mistakes.

User Experience: Is Local SEO Tied to Reviews?

Claim And Optimize Your Google My Business Profile

One of the simplest things you can do to improve your local SEO is claiming your Google My Business profile. This is a business listing that shows up for local searches. You need to have a physical location and street address (not a P.O. box) to set up or claim a listing. Optimizing this profile with category, contact information, images and business hours gives a big boost in local search. Make sure that you check all categories that correspond to your business for increased exposure. Most business owners fall into the trap just to check one category.

Getting Right to the Customers Doorstep Through Local SEO

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