Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in St. Paul to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in St. Paul , the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in St. Paul to hone in on specific customers in real time where in St. Paul they currently are with relevant search results in google business map listing and customized messaging.
Why Do Local SEO? To Get More Visibility, More Leads and More Business!
Get New, High-Quality Backlinks
The quantity and quality of links directed to your website have an increasingly impactful effect on its local search engine rankings. Consider giving a presentation to business students at a local university, lead a discussion at regional business organization meetings or publish an article online, publish a press release, and use those opportunities to have the associated organizations link to your company’s website.
Tips to Help Create a Set of Local SEO Tactics
Multi-Local Brands Should Build Hyper-Localized Content
For multi-location businesses, focus on developing hyper-local content. Many brands have the same location page content for all locations. Instead, make every location page unique. Don't just find and replace the city name. Do some research. Make it useful, relevant and engaging to each location's neighborhood. Important to focus on geo here, not on niche!
How Small Businesses Can Take Advantage Of Local SEO
Manage Citations Effectively
After you claim your Google My Business, Yelp, Bing Places and other listings, claim your business with data giants like Infogroup, Acxiom, Neustar Localeze and Factual. Make sure your name, address and phone number are correct. They are the main data providers for a large swath of online business information. If your information is not accurate with them, the incorrect information could trickle out into other citations.
