Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Stockton to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Stockton , the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Stockton to hone in on specific customers in real time where in Stockton they currently are with relevant search results in google business map listing and customized messaging.
Five Common Mistakes In Local SEO
Multi-Local Brands Should Build Hyper-Localized Content
For multi-location businesses, focus on developing hyper-local content. Many brands have the same location page content for all locations. Instead, make every location page unique. Don't just find and replace the city name. Do some research. Make it useful, relevant and engaging to each location's neighborhood. Important to focus on geo here, not on niche!
3 Reasons Local SEO Benefits Small Businesses
Improve Internal Linking Structure
Most local businesses have poor website architecture, often with important pages only being linked to from the main navigation or footer. Add internal links where relevant from within your pages' content, including blog posts, informational pages and key service pages. We consistently see lifts in rankings - maps and organic - after improving websites' internal linking structure. Both rankings are generated by different algorithms!
8 Local Ranking Factors For Local SEO
Associate Your Business With An Area
Start with Google Maps and finish with your website, citations and local listings. Make sure (without being spammy) to make it clear to search engines the area that your business wishes to dominate, and the full extent of your service area. This isn't a simple answer, but it is the one that will work. Simple doesn't get you ranking: quality, integrity, comprehensive hard work that makes sense does.