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Why Small Business SEO is Key in Your Local Marketing in Massachusetts:
Local business SEO has become a necessary part of a company’s plan to expand their business and compete with neighboring businesses. More often than not a customer will go online to search for a product or business instead of using more traditional directories. It is easier, faster, filtered down to relevant search results according to his current location and provides more information. With a few keystrokes you get information about a specific company in your radius, products and services it provides, reviews of their products and services, store location , areas served and a map with directions to get there.
When customers search online for a business or information, they usually decide which business to patronize based on location. Local search engine optimization helps customers narrow their search to what is accessible in their area such as Massachusetts.
- Enter a location – city, state, or zip code – and the type of information or product you are looking for and you will get a map with businesses in your area. It is obvious how optimizing for your area in Massachusetts becomes important in competing with neighboring businesses and to your success. If your site is not listed on the first few pages or in the google-map 3 pack when a customer is searching in Massachusetts for your product, there is little chance they will find you.
- Use your keywords and location liberally, but naturally, in your content throughout your website. This makes it easy for search engines to associate your pages with a specific area.
- Be involved with your community as much as possible. Doing so will increase your visibility, grow your brand name and improve SEO. You can do this by supporting local charitable groups, fundraising and other community activities. You might even get some local press coverage, local seo citations which will highlight your presence and relevance to the community.
3 Reasons Local SEO Benefits Small Businesses
Associate Your Business With An Area
Start with Google Maps and finish with your website, citations and local listings. Make sure (without being spammy) to make it clear to search engines the area that your business wishes to dominate, and the full extent of your service area. This isn't a simple answer, but it is the one that will work. Simple doesn't get you ranking: quality, integrity, comprehensive hard work that makes sense does.
Guide for Local SEO for Small Businesses
This is not a complete local seo checklist of local optimization strategies, but they are important strategies. If you make local seo marketing a part of your advertising and marketing campaign and learn how to improve seo for website, you will quickly increase your traffic and prominence in your targeted area in Massachusetts.
3 Tips for Better Local SEO Rankings
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