Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Midwest to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Midwest , the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Midwest to hone in on specific customers in real time where in Midwest they currently are with relevant search results in google business map listing and customized messaging.
Local Search Engine Optimization - What You Need to Know
B2B Marketers Need To Address Customer Needs
Most B2B buyers don't start by searching for your brand, product or service. And if they are, they're already finding you. They use search phrases that are problem- or need-oriented. Brainstorm with your customer-facing colleagues about common questions and information requests. Identify three to five key customer pain points you help solve and organize your navigation and content around those.
How Local SEO Saves Money While Reaching Targets
Manage Citations Effectively
After you claim your Google My Business, Yelp, Bing Places and other listings, claim your business with data giants like Infogroup, Acxiom, Neustar Localeze and Factual. Make sure your name, address and phone number are correct. They are the main data providers for a large swath of online business information. If your information is not accurate with them, the incorrect information could trickle out into other citations.
Benefits of Local Search Engine Optimization Services
Create Local Business Profiles
Make it easier for searchers and visitors to find you by establishing a presence on popular review sites for your industry such as Google+, Yelp and Yellow Pages. Each local profile you create acts like another “platform” for local visitors to land on. It’s an incredible opportunity to improve local SEO and demonstrate social proof, which will help drive people back to your website. Make sure to provide a positive user experience so that the review ratings left behind on these platforms are in your favour and attract even more visitors to your business.