Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Durham to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Durham , the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Durham to hone in on specific customers in real time where in Durham they currently are with relevant search results in google business map listing and customized messaging.
Local SEO Why Is It Important For Your Website?
Multi-Local Brands Should Build Hyper-Localized Content
For multi-location businesses, focus on developing hyper-local content. Many brands have the same location page content for all locations. Instead, make every location page unique. Don't just find and replace the city name. Do some research. Make it useful, relevant and engaging to each location's neighborhood. Important to focus on geo here, not on niche!
Succeed In Your Market By Using Local SEO Strategy
What is Geo-Fencing?
Geo-fencing is used to establish a virtual perimeter for your advertising, marketing, and Pay Per Call efforts. With most distribution partners you can use a map to set exact pin locations that establish where you'd like your ads to appear, and areas you don't want to waste ad spend on trying to capture customers. With geo-fencing you can serve the right content to the right consumers when they are within your specified geo-graphic area, delivering timely content that captures their attention when they are shopping and/or in the mood to buy.
Getting Right to the Customers Doorstep Through Local SEO
Offer A Google Virtual Tour
A new tool for businesses concerned with local SEO is Google Virtual Tour. You can now add a 3-D photo tour of your business to your Google profile, which will show up in searches on Google maps. Search results with photos are not only twice as likely to generate interest but Google gives preferential treatment to any profile that has added this feature through its search algorithms.