Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Grand Rapids to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Grand Rapids , the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Grand Rapids to hone in on specific customers in real time where in Grand Rapids they currently are with relevant search results in google business map listing and customized messaging.
Five Common Mistakes When It Comes To Local SEO
Be As Authentic As Possible
It's crucial to be as authentic as possible when listing your business on sites like Google, Bing or Yelp. Fill in and regularly update your business's description and upload photos in exif format that are current and high quality. But remember that images that appear photoshopped can hurt your SEO ranking. If anyone reviews your business, positively or negatively, you should respond with constructive feedback.
Local SEO Keeps Your Business Relevant in Your Community
Create Local Business Profiles
Make it easier for searchers and visitors to find you by establishing a presence on popular review sites for your industry such as Google+, Yelp and Yellow Pages. Each local profile you create acts like another “platform” for local visitors to land on. It’s an incredible opportunity to improve local SEO and demonstrate social proof, which will help drive people back to your website. Make sure to provide a positive user experience so that the review ratings left behind on these platforms are in your favour and attract even more visitors to your business.
Local SEO Why Is It Important For Your Website?
Don't Ignore The Little Details
It can be easy to overlook small details when posting a blog or uploading a new image, but crossing your T's and dotting your I's can make all the difference. HTML elements such as meta description tags and titles are just as critical as the image or content itself. These are the details included in search results, so it's essential that the verbiage is concise and relevant to the local market.