Learn The Core Fundamentals Of Local SEO In This Live 8 Week Coaching Course
Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Glendale CA to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Glendale CA, the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Glendale CA to hone in on specific customers in real time where in Glendale CA they currently are with relevant search results in google business map listing and customized messaging.
Mobile Optimized Local SEO For Local Business Owners
Be As Authentic As Possible
It's crucial to be as authentic as possible when listing your business on sites like Google, Bing or Yelp. Fill in and regularly update your business's description and upload photos in exif format that are current and high quality. But remember that images that appear photoshopped can hurt your SEO ranking. If anyone reviews your business, positively or negatively, you should respond with constructive feedback.
Five Common Mistakes When It Comes To Local SEO
Multi-Local Brands Should Build Hyper-Localized Content
For multi-location businesses, focus on developing hyper-local content. Many brands have the same location page content for all locations. Instead, make every location page unique. Don't just find and replace the city name. Do some research. Make it useful, relevant and engaging to each location's neighborhood. Important to focus on geo here, not on niche!
How Local SEO Saves Money While Reaching Targets
Get Local Coverage
The best way to improve your SEO is to appear in major publications e.g. press releases since these are indexed high on Google. If you'd like to improve your local SEO, target top local publications and news outlets for coverage and create and foster relationships with local journalists who will cover your news on an ongoing business. Once you get that coverage, you'll notice these links will help improve your local SEO immensely.