Learn The Core Fundamentals Of Local SEO In This Live 8 Week Coaching Course
Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Stanton to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Stanton, the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Stanton to hone in on specific customers in real time where in Stanton they currently are with relevant search results in google business map listing and customized messaging.
How Local SEO Saves Money While Reaching Targets
Don't Ignore The Little Details
It can be easy to overlook small details when posting a blog or uploading a new image, but crossing your T's and dotting your I's can make all the difference. HTML elements such as meta description tags and titles are just as critical as the image or content itself. These are the details included in search results, so it's essential that the verbiage is concise and relevant to the local market.
3 Reasons Local SEO Benefits Small Businesses
Multi-Local Brands Should Build Hyper-Localized Content
For multi-location businesses, focus on developing hyper-local content. Many brands have the same location page content for all locations. Instead, make every location page unique. Don't just find and replace the city name. Do some research. Make it useful, relevant and engaging to each location's neighborhood. Important to focus on geo here, not on niche!
How Your Physical Business Can Benefit From Local SEO
Improve Internal Linking Structure
Most local businesses have poor website architecture, often with important pages only being linked to from the main navigation or footer. Add internal links where relevant from within your pages' content, including blog posts, informational pages and key service pages. We consistently see lifts in rankings - maps and organic - after improving websites' internal linking structure. Both rankings are generated by different algorithms!