Learn The Core Fundamentals Of Local SEO In This Live 8 Week Coaching Course
Local map listing and local search SEO are really important aspects of small business marketing in today’s world
Nearly every major search engine places a significant amount of importance on local SEO mainly consisting of local content that is geo relevant. If you want your customers, and potential new customers, to see your name, your brand on the top of their search in organic search results or even in the 3-pack google map listing, then you need your information to be optimized meeting all required local SEO ranking factors, ready and waiting for people in Chandler to see. Customers are not going to dig deep for information. They are used to immediate results right from the top of their screen in the google map listing. A good local marketing strategy including but not limited to local video SEO, Yelp SEO, google maps list view and local SEO citations can make that happen.
How to list business on Google Maps
When it comes to local SEO for small business and local map listing location-based data and customer tracking is vital to any business in the modern era. Whether you’re marketing a national brand or competing in a tense local market in Chandler , the high volume of mobile search and mobile app use by customers leaves a trail of GPS-based information that can be used by businesses in Chandler to hone in on specific customers in real time where in Chandler they currently are with relevant search results in google business map listing and customized messaging.
Local Search Engine Optimization - What You Need to Know
Offer A Google Virtual Tour
A new tool for businesses concerned with local SEO is Google Virtual Tour. You can now add a 3-D photo tour of your business to your Google profile, which will show up in searches on Google maps. Search results with photos are not only twice as likely to generate interest but Google gives preferential treatment to any profile that has added this feature through its search algorithms.
Mobile Optimized Local SEO For Local Business Owners
What is Geo-Conquesting and how to apply it
While you use geo-fencing to establish virtual parameters for where your content is visible and triggers an action when consumers are within that specified area. Geo-conquesting, as the name might suggest, is a means of attracting customers away from your competition and toward your brand instead when they are in a specified geographic area.
When your target consumer shops within your area, and at a competing brand, you can serve up timely ads that attempt to draw them away from the competition. For example, let's say you operate a auto repair and oil change shop. You can establish geo-fencing for a specific region, and use geo-conquesting to capture GPS data of customers in the area visiting a rival mechanic shop, and send them timely offers for services such as a coupon that gives them a better deal on an oil change.
How Your Physical Business Can Benefit From Local SEO
Great success comes to those who use local business SEO properly, there are many who fall prey to several common mistakes. The following are common mistakes made with local SEO:
Inconsistent, inaccurate information
Do not get stuck on the same keywords
Keywords are critical in local SEO; essentially, they are the foundation. So do your keyword research. However, using too specific of keywords and the same few every time will not help when every individual thinks differently and will search with a different set of keywords nearly every time. You need a balance of a variety of keywords that are simple and applicable to your company, and also local specific keywords that match the target audience of your different campaigns. Who you are reaching out to a potential customer in California will be different from someone in Boston.
Local SEO is essential to your business, so take care not to make these common mistakes.